Digital Marketing Executive

 Job Summary

We are looking for a creative and driven Digital Marketing Executive to own the creation and distribution of Icanio's marketing content. You will produce high-quality creatives using modern AI-powered content and design tools, publish and manage our presence across Meta platforms and other social channels, and plan and run paid campaigns to grow reach and engagement. Icanio has a dedicated video production team, so this role is focused on creative content, copy, campaign strategy, and cross-functional coordination rather than hands-on video editing. This is an excellent opportunity to build a career at the intersection of design, content, and performance marketing, working with a modern AI-driven marketing toolkit.

Key Responsibilities

• Create high-quality marketing creatives — static posts, carousels, ad creatives, and campaign graphics — using AI-powered content and design tools.
• Publish content across Meta platforms (Facebook & Instagram) and other social media channels with clear, engaging, on-brand messaging.
• Plan, launch, and optimise paid advertising campaigns to maximise reach, engagement, and conversion.
• Coordinate with the in-house video production team to align content calendars and campaign timelines, briefing and planning video content into the broader marketing plan.
• Continuously evaluate and adopt new AI tools to improve content quality, turnaround time, and overall marketing effectiveness.
• Track campaign performance and report on key engagement and reach metrics to guide future content and ad spend decisions.
• Maintain a consistent brand voice and visual identity across all published content.
• Collaborate with the broader marketing and delivery teams to align creative output with business priorities.

Required Skills

• Bachelor's degree in any discipline; a background in marketing, design, mass communication, or a related field is an advantage.
• Hands-on, practical experience with AI-powered content creation and design tools — this role goes well beyond using ChatGPT alone.
• A strong eye for visual design and the ability to translate a message into a clean, engaging creative.
• Working knowledge of Meta Ads Manager or similar paid advertising platforms, or a strong willingness and aptitude to learn quickly.
• Familiarity with publishing and scheduling tools for Facebook, Instagram, and other social channels.
• Comfort managing multiple content pieces and campaigns at once, with good attention to deadlines and brand consistency.
• Clear written communication skills for crafting social copy and coordinating with the video and broader marketing teams.
• Good analytical skills to interpret campaign metrics and translate them into content decisions.
• Willingness to learn new AI and marketing technologies.
• Freshers with a strong portfolio or personal projects are welcome to apply; up to 2 years of relevant experience is a plus.